Dear Software Development Companies… You need to do better.

Photo by: Caryn Morgan CC0 found on Pexels

Over the past 25 years, I have worked in a number of software related industries and used a lot of software myself since the 1980s. The one thing I can say from all these experiences is software companies, as a whole, are continually failing to meet the needs of the end users. There is a reason why there is now a complete industry popping up around UX (User EXperience), because people…